This is a draft of the Branding Standards for First Presbyterian Church of Garland Texas.
Initial Scope Areas
At FPC Garland, there are alot of opportunities to standardize on branding across both physical and online correspondence. This includes internal and external interactions across both electronic and physical publications. There are so many areas to focus on so identifying what to focus on is critical to ensure we make the biggest impact. The recommendation is that we focus on the following:
- External communications incudling communication to visitors and new members.
- Building blocks – that will provide the foundation of standard
- Graphics, images, Fonts, Sayings, Layouts
- Initially we should focus on the key elements that make up a brand. This should including Graphics, images, Sayings and layouts. These will the foundation that will be used to build templates where possible. Specific fonts are NOT important but guidelines on readability could be beneficial.
- Standardized Templates
- CSS Stylesheets, MailChimp Templates, Powerpoint Templates, Business Card, Word templates, Church Breeze Templates, etc.
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- Priority Legend : Low, Medium, High
- Brainstorming on what Branding can include
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- Graphics
- Images
- Logos
- Pictures
- Fonts (Or general font guidance)
- Make it legible, stay away from Cursive fonts
- Phrases, Sayings
- Worship God, Prepare Disciples, Serve the World
- Ways to implement Branding Standards
- Document Templates (Letterhead)
- Powerpoint Templates
- Website Styling
- Stylesheets (CSS)
- Templates in MailChimp (? Stylesheets)
- Templates in Breeze
- Layouts in Social Media
- Email Signatures
- Business Card Designs
- …
- Graphics
- Inventory of places where we could leverage Branding Standards
- Youtube
- Website
- Email
- Email Signatures
- Weekly
- Emails from Church Representatives
- Email from user@fpcgarland.org
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